I am wondering how Ring markets RailPro products since I have not noticed any advertising and often the products are omitted from generalized internet searches that should identify them?
Similar to what has been said above, I don't Tim Ring is looking at this time to have Ring Engineering become a large company. In business there is a point where in order to expand you need to increase overhead by hiring additional staff and working from a larger space. It seems like where Ring Engineering is at right now is comfortable for Tim and is growing fast enough. I can tell you that there are far more Railpro users now than there were only two years ago.
Currently I think he advertises mainly in MRH, not sure about other publications. I don't read many of them, and I honestly don't read much of what comes out on MRH. At this point in life I rarely have time to spend reading through the many articles in any magazine.
And, since existing RailPro users would seem to have a vested interest in seeing it grow, I am curious as to what RPUG members do, or could do, beyond word of mouth to promote their own interests? A very large portion of model railroaders are heavily invested in the old DCC, resist new technologies (possibly due to marginal gains vs. expense), and definitely promote their interests (I have experienced it).
This forum is an excellent example of what we as Railpro users do in order promote the product. Bill has been kind enough to host this venue for us, and we have many very knowledgeable and active members who willingly share info. We have been able to help many new and potential Railpro users since this forum came online several years ago.
Videos and sharing Railpro first-hand are some of the best ways to promote the system. Myself and a number of others have made videos that are easily found on Youtube, and many of us here have brought Railpro to clubs or friend's layouts to have them use it. Magazine advertisements are great and all, but that can't compare to actually holding the controller in your hand and using the system for yourself. Videos are the next best thing because people can see it in action. I'd rather not have Tim spend too much on paper advertising and have him spend more on R&D (especially acquiring new sounds). As a community we are more effective advertising than anything that appears in MRH.
-Kevin